Al Qaeda’s “Single Narrative” and Attempts to Develop Counter-Narratives

Al Qaeda’s “Single Narrative” and Attempts to Develop Counter-Narratives

This Research Paper dissects the nature of AQ’s propaganda strategy by looking how it incorporates in its ideological narrative Islam’s sacred texts and traditions and how it manages to link these to widespread contemporary grievances in the Muslim world. AQ’s survival is tied to the credibility of its narrative "story" rather than the physical survival of its leadership.